Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
5 Google Certification Training
Digital Analytics Fundamentals
Learn the core principles of digital analytics including how to create a Google Analytics account, collect data, and navigate reports.
Google Analytics Platform Principles
Learn how the Google Analytics Platform collects, configures, and processes the business data you need for reporting and analysis.
Ecommerce Analytics: From Data to Decisions
Discover how to use Enhanced Ecommerce reports in Google Analytics to make informed ecommerce business decisions.
Mobile App Analytics Fundamentals
Learn how to use Google Analytics to attract new users to your mobile app and increase revenue.
Google Tag Manager Fundamentals
Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.