Digital Marketing has become a vital tool for all kinds of businesses – whether its Commercial, NGO or Government. Apparently, Digital Marketing has become a challenge rather than an opportunity.
This workshop will give an opportunity for professionals to explore Digital Marketing from inside out covering various aspects like Technology, Innovation and Best Practices.
Overview and Introduction
An overview to Digital Infrastructure and revisiting the basics of Marketing
Search Engine Optimization.
Since the inception of Google, businesses strive to get top in search results so that, potential users searching for info would be able to find the business in top search position.
The quickest way to get to 1000s of potential customers is through paid search whereby ad is shown to the users when he searching for a product or services in search engines. (Google, Bing and Yahoo).
Email Marketing keeps businesses intact with their customers with latest updates. It is important to understand how HTML email is sent and how to monitor its impact.
Display Advertising helps to brand and reach a wider audience through blogs, online newspaper and other avenues.. Perhaps, one has to understand the cycle of display ads.
Social Marketing has become a specialization to reach a major chunk of a target audience. A precision planning and execution can bring sure impact to brand and conversion.
More and more users are jumping onto 3G which gives an opportunity for businesses to develop 3G content and Apps enabling customers to stay in touch with the brand.
Monitoring and Evaluation through Analytic is a must. Digital Marketing is an expensive exercise, so it is important to measure on an hourly basis before the spends are exhaust on unproductive campaign
Discuss major case study locally and globally and share formats to manage the campaign