Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. DAA is the Digital Analytics Association, an organisation that defines industry standards for the web analytics field. There are various tools that help in managing pro and pre-campaign analytic which helps businesses to stay competitive in the agile economy. In order to lead the race, it’s important to have awareness of such tool. This workshop will give an edge to the participants over others to get acquainted with the most precision tool to stay sustainable in long-term and achieve high growth in short-term Course covers
Digital Marketing has become a vital tool for all kinds of businesses – whether its Commercial, NGO or Government. Apparently, Digital Marketing has become a challenge rather than an opportunity.
This workshop will give an opportunity for professionals to explore Digital Marketing from inside out covering various aspects like Technology, Innovation and Best Practices.
The participants will be also introduced with following tools
These products somewhat cover most of the web analytics.