About E-Tailing

Welcome to the E-Tailing

We are a team of passionate experts from different specializations. Together we build a bonding force to deliver a robust Digital Commerce ecosystem under one roof. Our experience and expertise give us an edge to provide the best in Strategy, Consultancy, Execution, Monitoring, and Innovation. We quickly adapt new technology, best practices, and lean operations that empower our customers to stay ahead and profitable in competition.

Some of our specialization are mentioned below

  • Business Consultancy by Academic Scholar.
  • Certified Magento, SAP and Microsoft Framework Consultant
  • Google Analytics and Adword certified
  • Data Analytics for optimize conversion
  • And much much more.
E-Tailing's Achievements

Serving businesses since 2005

E-Tailing has been a pioneer of Digital Commerce in Pakistan. It started in 2000 when our CEO Amin Lalani started with R & D in Digital Commerce and offered training at NCR, Petroman, and Informatics. Since then, the company was a pioneer in launching Liberty Books, BRecorder, and Waljis till it landing on the US market to service upcoming Inc5000 companies.


Countries served


Industries served


Businesses served


Jobs created through training and implementations.

Our Philosophy

E-Tailing, with its years of experience, believes that technology brings Good and Bad news in many ways. We at E-Tailing believe that, through technological change, it should bring a win-win proposition to everyone: business, customers, stakeholders, and the economy as a whole. Based on this philosophy, we ensure that the Digital Commerce implementation brings next waves of hope and not fear to the employees and the competition. We carry all the businesses under one roof of the digital economy and embrace digitization as a blessing rather than another wave of competition and challenges.